Writing

How to Write a Good Email

Spencer LanoueSpencer Lanoue
Writing

Emails. Love them or hate them, they're an essential part of modern communication. Whether you're reaching out to a potential employer, pitching an idea to a client, or just touching base with a friend, knowing how to write a good email can make all the difference. Let's break down some key elements that can help you craft messages that are clear, effective, and even enjoyable to read.

Get to the Point: Crafting a Strong Subject Line

The subject line is your first impression. It's like the headline of an article or the title of a book. It needs to grab attention and provide a glimpse of what's inside. Think of it as a sneak peek that's both intriguing and informative.

  • Be Specific: Instead of "Meeting," try "Project X Kickoff Meeting - Thursday at 3 PM."
  • Keep It Short: Aim for 6-10 words. Concise subject lines are more likely to be read.
  • Make It Relevant: Tailor it to the recipient. If you're emailing a colleague about a deadline, mention that deadline.

Interestingly enough, a well-crafted subject line can drastically increase the chances of your email being opened. Consider it your first opportunity to connect with your reader and set the tone for the rest of your email.

Getting the Salutation Right: Setting the Tone

The way you greet someone in an email can set the tone for the entire conversation. It's like the handshake of the digital world. Here’s how you can get it right:

  • Professional Settings: Use "Dear" followed by a title and last name, such as "Dear Dr. Smith."
  • Semi-Formal: "Hi [First Name]" or "Hello [First Name]" works well.
  • Casual: "Hey [First Name]" or just "[First Name]" if you're on friendly terms.

Remember, the salutation is more than just a formality. It shows respect and sets the tone for the message. If you're unsure, err on the side of formality. It's easier to loosen up later than to regain professionalism.

Opening Lines Matter: How to Start Your Email

Once you've got their attention with a solid subject line and a respectful salutation, it’s time to open strong. The first few sentences should clearly state the purpose of your email, making it easy for your reader to understand why you're reaching out.

Here’s a simple framework to follow:

  • State Your Purpose: "I‚Äôm writing to discuss the upcoming project deadline."
  • Provide Context: "As we discussed in our last meeting, the deadline is fast approaching."
  • Be Direct: "Could we schedule a time to discuss the next steps?"

Opening lines are like the opening act of a play. They set the scene and prepare your reader for what's to come. The clearer and more engaging you can be, the better.

The Body of Your Email: Clear and Concise Communication

Once you've set the stage, it’s time to deliver the main act. The body of your email should convey your message clearly and concisely. Here are some tips to help you along the way:

  • Be Clear: Get to the point quickly, and avoid unnecessary jargon.
  • Use Bullet Points: If you have several points to make, use bullet points to break them down.
  • Stay Focused: Stick to one topic per email to avoid overwhelming your reader.

Here's an example of how you might structure the body of an email:

Hi Jane,

I hope this message finds you well. I’m writing to follow up on our conversation about the marketing campaign.

- We need to finalize the budget by Friday.
- The creative team will present their ideas on Monday.
- Let’s schedule a meeting to review everything by Thursday.

Looking forward to your thoughts.

Best,  
Alex

Remember, clarity is your best friend. A well-structured email makes it easier for your reader to understand your message and act accordingly.

Polishing Your Email: The Art of the Sign-Off

Just as a good book needs a strong ending, your email deserves a thoughtful sign-off. Your closing words should match the tone of the rest of your email and leave the reader with a clear next step.

Consider these options:

  • Professional: "Best regards," or "Sincerely," followed by your name.
  • Casual: "Cheers," or "Take care," if you're on friendly terms.
  • Instructional: "Looking forward to your reply," or "Let me know if you have any questions."

The sign-off is your chance to wrap things up neatly and leave a positive final impression. It's worth taking the time to get it just right.

Proofread and Edit: Avoiding Common Mistakes

Even the best-crafted email can fall flat if it's riddled with typos or unclear phrases. Here’s how to catch those pesky errors before hitting send:

  • Read Aloud: Hearing your email can help you catch awkward phrasing.
  • Check for Typos: A quick spell-check can save you from embarrassing mistakes.
  • Get a Second Opinion: If it's important, ask a colleague to review it.

And if you're really pressed for time, Spell can help by editing your drafts in seconds. It’s like having a built-in proofreader, ensuring your emails are polished and professional.

Keeping It Professional: Knowing the Dos and Don’ts

Professionalism in email communication is about more than just choosing the right words. It's also about how you present yourself. Here are some dos and don'ts to keep your emails professional:

  • Do Use a Professional Email Address: Avoid using nicknames or personal email addresses.
  • Do Keep It Brief: Respect the reader's time by staying concise.
  • Don‚Äôt Use All Caps: It‚Äôs the digital equivalent of shouting.
  • Don‚Äôt Rely on Emojis: They may not translate well in professional settings.

Maintaining professionalism is about showing respect for your reader and the context of your communication. It's not difficult, but it does require a bit of mindfulness.

When and How to Use Attachments

Attachments can be a great way to share additional information, but they can also be a source of frustration if not used correctly. Here’s how to manage them effectively:

  • Keep It Relevant: Only attach files that are directly related to the email‚Äôs content.
  • Use Descriptive File Names: "Project-Proposal-March2023.pdf" is much clearer than "Doc1.pdf."
  • Mention the Attachment: Let the reader know you've attached a file: "I've attached the proposal for your review."

Attachments can be incredibly useful, but they also require a little extra care. Ensure they’re relevant, clearly named, and mentioned in the body of the email.

Handling Responses: What to Do After You Hit Send

Once your email is sent, it’s important to manage the responses effectively. Here’s how you can stay on top of your email game:

  • Follow Up: If you don‚Äôt hear back within a reasonable time, a polite follow-up can be helpful.
  • Stay Organized: Use folders or labels to keep track of important emails.
  • Respond Promptly: Aim to reply within 24-48 hours, even if it's just to acknowledge receipt.

Managing responses is a vital part of effective email communication. It helps ensure that conversations don’t trail off and that you stay connected with your recipients.

Final Thoughts

Writing a good email doesn't have to be a chore. With a bit of thought and practice, you can craft messages that are both effective and enjoyable to read. Whether you're writing to colleagues, clients, or friends, these tips can help you communicate more clearly and professionally. And if you ever need a bit of extra help, Spell is here to make drafting and editing your emails a breeze, turning what could be hours of work into just a few minutes.

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.