Writing

How to Write a Conclusion

Spencer LanoueSpencer Lanoue
Writing

Wrapping up a piece of writing can sometimes feel like an afterthought, but the conclusion is where you leave a lasting impression. Whether you're crafting an essay, a report, or even a blog post, the way you finish can make all the difference. In this guide, we'll look at the art of writing a powerful conclusion that leaves your readers feeling satisfied and informed.

What Makes a Strong Conclusion?

Let's start by understanding what a strong conclusion needs. Essentially, it should tie together your main points and offer a final thought or insight that resonates with your audience. You're not just summarizing here. You're giving your readers something to think about. Imagine you've told a gripping story. Your conclusion is the final scene that leaves everyone pondering the ending.

A strong conclusion will:

  • Summarize key points without repeating them verbatim
  • Offer insight or a fresh perspective
  • Leave a lasting impression
  • Motivate readers to take action or consider a new viewpoint

Think of your conclusion as the bow that ties up your writing package. It may not be the longest part, but it holds everything together beautifully.

Summarizing Without Repeating

One of the trickiest parts about writing a conclusion is summarizing your main points without sounding like a broken record. You don't want to bore your readers by repeating what you've already said. So, how do you keep it fresh?

Try rephrasing your main ideas in a new way. Instead of saying, "As discussed, the benefits of exercise include weight loss, improved mood, and better sleep," you could say, "From shedding pounds to boosting your mood and enhancing sleep, exercise transforms your life in myriad ways." Notice how the second sentence feels more engaging?

Here’s a quick example from an imaginary essay on climate change:

Original: "As previously mentioned, climate change poses threats like rising sea levels, extreme weather, and loss of biodiversity."
Rephrased: "Climate change threatens us with a rising tide, chaotic weather patterns, and a world with diminishing biodiversity."

See the difference? It's all about giving your ideas a fresh coat of paint.

Offering a New Insight

Here's where you can leave your readers with a thought that lingers. This is your chance to offer a new perspective or insight that elevates your argument. It's like the cherry on top of a sundae. Unexpected, delightful, and memorable.

Consider the essay on climate change. You might conclude with a thought-provoking statement like, "While the challenges are daunting, our collective action today paves the way for a sustainable tomorrow." This kind of insight not only wraps up your points but also encourages further reflection.

Remember, a new insight doesn't have to be groundbreaking. It just needs to add a little extra to what you've already shared.

Leaving a Lasting Impression

Your conclusion is your final chance to leave a mark. You want your readers to remember your writing long after they've finished reading. A lasting impression often comes from a strong emotional appeal or a call to action.

Let's stick with our climate change essay. A closing sentence like, "The earth’s future is in our hands. Let’s act before it’s too late," urges readers to consider their role in the issue.

Sometimes, a powerful quote or a rhetorical question can also do the trick. "What kind of planet do we want to leave for future generations?" It's thought-provoking and invites the reader to engage personally with the topic.

Motivating Action or Reflection

Encouraging your audience to act or reflect is a fantastic way to conclude. Are you writing a persuasive essay? A call to action might be just what you need. "Join the movement today and make a difference!" is direct and motivating.

If reflection is more appropriate, consider a closing thought that invites readers to ponder: "As we move forward, let’s not forget the lessons of the past."

Whether you're urging action or reflection, the goal is to make your conclusion stick in the minds of your readers.

Tailoring Your Conclusion to Different Types of Writing

Different types of writing call for different kinds of conclusions. An academic paper might require a more formal wrap-up, while a blog post can end on a casual, conversational note. Let's explore a few examples:

  • Academic Paper: "Overall, the research illustrates the complex relationship between X and Y, indicating a need for further study."
  • Business Report: "By implementing these strategies, we can enhance productivity and achieve our quarterly goals."
  • Blog Post: "So, next time you're planning a trip, remember these tips for a stress-free adventure!"

Each of these conclusions is tailored to its specific context, providing just the right tone and style for the audience.

Common Pitfalls to Avoid

Even seasoned writers can fall into certain traps when writing conclusions. Here are a few common pitfalls to watch out for:

  • Introducing New Information: Your conclusion isn‚Äôt the place to introduce new arguments or evidence. Save that for the body of your work.
  • Being Too Vague: Avoid generic statements that don‚Äôt add value. Be specific and purposeful.
  • Using Clich√©s: Phrases like "in conclusion" or "to sum up" can feel tired. Get creative with how you signal the end of your piece.

Avoid these missteps, and your conclusion will feel polished and intentional.

Writing Conclusions for Different Formats

Let's go a bit deeper into tailoring conclusions for various formats. Whether you're writing an essay, a report, or a blog post, each format has its nuances.

Essay Conclusions

For essays, your conclusion should reflect back on your thesis statement and main arguments. It's your chance to reinforce your main points and show how they fit together. Here's a snippet from an essay conclusion on renewable energy:

"In embracing renewable energy, we not only protect our planet for future generations but also catalyze economic growth and innovation. The shift is not just a necessity. It's an opportunity."

This conclusion ties back to the essay's thesis while also providing a hopeful outlook.

Report Conclusions

Reports often require a more straightforward conclusion that summarizes findings and suggests next steps. A business report might end like this:

"The data supports our strategy to expand into new markets, with projections indicating a 20% increase in revenue. The next phase involves aligning our resources and executing the plan with precision."

This kind of conclusion is practical and actionable, providing clear direction based on the report's findings.

Blog Post Conclusions

Blog posts usually benefit from a friendly, engaging wrap-up. You might end with a question, a call to action, or a tease for the next post. Here's how you could conclude a blog post on healthy eating:

"So, are you ready to give these tips a try? Your journey to healthier eating starts now, and I'm excited to see where it takes you!"

It's casual, encouraging, and leaves the reader with a sense of motivation.

Using Spell to Craft Your Conclusion

Writing a conclusion doesn't have to be a solo endeavor. With Spell, you can draft, refine, and perfect your conclusion in no time. Spell is a collaborative document editor with AI built right in, making it easy to polish your writing and ensure your conclusion is just as impactful as the rest of your document. Whether you're summarizing key points or adding that final thought, Spell can help you get it right in seconds.

Practicing Your Conclusion Skills

Like any skill, writing strong conclusions takes practice. Don't be discouraged if it doesn't come naturally at first. The more you write, the more intuitive it will become. Try writing different types of conclusions for the same piece and see which one resonates best. Over time, you'll develop a keen sense for what works and what doesn't.

Final Thoughts

Crafting a memorable conclusion is all about leaving a lasting impression. Whether you're summarizing key points or offering a new perspective, the goal is to connect with your readers in a meaningful way. With tools like Spell, you can streamline the process, making it easier than ever to write conclusions that truly resonate. Happy writing!

Spencer Lanoue

Spencer Lanoue

Spencer has been working in product and growth for the last 10 years. He's currently Head of Growth at Sugardoh. Before that he worked at Bump Boxes, Buffer, UserTesting, and a few other early-stage startups.

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